Outbound. Done for you.
We build and run your B2B outbound so your pipeline never depends on you again. Real people on the phone, fully managed from strategy to qualified meetings. You and your team focus on closing.
The Challenge
Your product wins in the room. Getting there is the problem.
You’ve built something that works. Demos convert, customers stay, and once a prospect is on a call, the deal usually follows. The bottleneck isn’t closing. It’s getting to the table.
Right now your pipeline still depends on you, or on one of the salespeople trying to fit outbound in between closing, onboarding and keeping existing clients happy. Lists sit untouched. Follow-ups slip. And the weeks you’re busiest are the weeks nothing new comes in.
Maybe you’ve already tried outsourcing it: a provider that sent invoices but no meetings, or booked calls with people who were never going to buy. So you’re careful. You should be. Every euro you spend has to earn its place.
Outbound works. It just needs someone on the phone every day who understands your market, sounds credible, and only puts real decision-makers in your calendar.
That’s Cloze. You close the deals. We get you to the table.
How it works
From first call to full pipeline in three steps.
Strategy, calling, booked meetings: we handle it all. You and your team stay focused on closing deals.
Deep dive
We learn your business, your market and your ideal clients. We map the full decision-making unit: who decides, who influences, who signs. Then we gather the right data, build clean target lists with direct numbers, and write a playbook tailored to your market. About two weeks, all included.
Launch
Your trained, dedicated outbound specialists pick up the phone. They hold technical conversations with critical, senior audiences: a real discovery, the hard qualifying questions, and only meetings worth your time. Always under your brand, in your tone of voice.
Optimise
Every week we review what’s working: which openers land, which objections come up, which accounts are warming up and which segments convert. We share it all with you and sharpen the approach. Your outbound gets smarter the longer we run it.
The difference
From sales bottleneck to sales rhythm.
Same week, two very different inboxes. One is a to-do list that keeps growing. The other is a pipeline that keeps moving.
Call the leads from that trade show
Mon 23:14 ·Find out who actually decides at our dream account… again
Tue 22:41 ·Follow up next week
Wed 21:58 ·Hire an SDR? An agency? A freelancer??
Thu 23:52 ·No new meetings this week
Fri 18:07 ·Still on the to-do list
Deep dive done. ICP defined and the decision-making unit mapped for all three segments.
Week 1Target list is ready, with direct numbers for every decision-maker. We start calling Monday.
Week 2First meeting booked: the CRO at one of your dream accounts, Thursday 10:00
Week 3Great intel from the calls this week: one of the big players just got acquired, and their customers are uncertain and open to switching.
Week 4Two more meetings booked today
Week 6Pipeline, moving
Who it’s for
For teams that need more pipeline, not more headcount.
For founders, CEOs and sales leaders at B2B scale-ups with a proven, often technical offer. Maybe you’re still the whole sales team. Maybe your targets outgrew the team you have. Either way, we plug in as extra calling capacity, so you get back to closing.
You’re a great fit if…
- Your pipeline target grew faster than your team did, or you’re still the whole sales team
- You or your AEs spend hours prospecting when you should be closing
- You’re weighing a first (or next) sales hire, and all the ramp time, management and turnover that come with it
- You have proof: paying customers, a clear offer and demos that convert
- Your buyers are senior or technical, and they hang up on a script
- You want to grow in the Benelux, the UK and Ireland, the Nordics or the US
Probably not for you if…
- You’re pre-product or still looking for your first customers
- You sell to consumers, or your deal is too small for a phone conversation
- You want volume: thousands of dials, and any meeting will do
- You want meetings next week and would rather skip the deep dive
- You’re looking for another tool, not a team that picks up the phone
Client stories
Don’t take our word for it. Take theirs.
From consultancy to research tech: what clients say after working with our team.
A really pleasant and successful collaboration. Cloze opened the right doors at new clients, and took a real load off our team.
Stefan PetersCountry Manager, Haystack Consulting What stands out is Julie’s industry experience and her hands-on approach. I’ve worked with several similar providers, and a higher cost-per-meeting model tends to lower the relevance of the meetings you get. With Cloze, the focus stays on relevance.
Jonas OrtmanCEO, Research Automators Where we operate
Local talent. In your best markets.
We’re a Dutch team, based in Amsterdam. From here we run campaigns across Europe, the UK and the US, with local market specialists who know how business is done in each market.
Live now
Coming soon
Meet Julie, founder of Cloze
Outbound got loud. We’re making it human again.
I’m Julie, founder of Cloze. In more than 15 years in sales, I kept seeing the same pattern: feast or famine. Busy months with no time to prospect. Quiet months with an empty pipeline, and outbound starting from scratch all over again. Nobody has time for outbound, and done well, it’s a specialist craft.
Meanwhile, AI automation flooded every inbox with outreach that all sounds the same. Buyers stopped listening. So I built Cloze: a women-led outbound agency that doesn’t add to the noise or try to shout the loudest. We prepare properly, ask sharp questions and actually listen. On the phone, every single week.
Our ambition is big: to disrupt what outbound looks like today and set a new standard. One where every first conversation is one the buyer is glad they picked up.
FAQ
Questions we hear on every first call.
Straight answers to what founders and sales leaders ask us most. Anything else? Just ask.
Ask us directlyWhy the phone?
Because a real conversation cuts through. Inboxes are flooded with automated, AI-generated outreach that all sounds the same, and decision-makers have learned to tune it out. A well-prepared call from a real person stands out and builds trust from the very first minute. On the phone we can run a proper discovery, handle objections on the spot and hear what the market is actually saying.
Who will be calling on our behalf?
You always have one point of contact who works closely with you. Behind them is a small team of trained outbound specialists who know how business is done in your market. They call under your brand and in your tone of voice.
What counts as a qualified meeting?
We define it together during the deep dive: the right decision-maker, a company that fits your ideal client profile, and a real reason to talk. We ask the hard qualifying questions, so you only get meetings worth your time.
What do you need from us?
Surprisingly little! The whole idea is that we take outbound off your plate. We need a kickoff session for the deep dive, a few examples of your best customers, and someone on your side who takes the meetings and follows up. We handle the rest.
What does it cost?
You pay per booked meeting, so you only pay for what you get. The price per meeting depends on your market and how hard your audience is to reach. We agree on it in a short intro call. More on pricing.
Can we start small?
Yes. Most clients start with a pilot, so you can see the quality of the conversations and meetings before committing for longer.
Who owns the playbook and the insights?
You do. The playbook, the target lists and everything we learn about your market belong to you, whether we continue together or not.
Incoming call
Cloze · Amsterdam
Your next client is one call away. Let’s make it.
Tell us about your market and your dream clients. We listen first, then show you how we’d get you to the table.