From unpredictable growth to more deals that Cloze

For founders and B2B teams ready to turn effort into results with structure, clarity, and smarter selling.

Make your sales process smarter, and your sales team stronger.

For B2B Sales Teams & Managers

Train your team to sell smarter.
Build ownership, consistency, and confidence with the Cloze Sales Performance Program.

For Founders & Entrepreneurs

Build your first sales engine with structure. Map a clear, repeatable sales strategy and action plan with the Cloze GTM Sales Accelerator.

Coming Soon

You know your sales could be better, but the way to fix it isn’t clear.

  • You’re working hard (or your team is) but it’s not translating into consistent new business.
  • You experience feast or famine cycles: some months are great, others… aren’t
  • You’re guessing what works, because there’s no clear structure
  • A lot of potential leads go cold because there’s no structured follow-up
  • Revenue forecasting is hard and sometimes feels like guesswork

And so the cycle continues. You have a busy team, no structure, unpredictable results. Let’s fix that!

Most “sales improvements” fix the wrong thing.

Other approaches:

  • Take even more time and effort from already busy managers
  • They slow you down with more theorizing, mapping, and planning.
  • Focus on one-off training instead of real behavioural change
  • Are told what the team believes is wrong, instead of experiencing it firsthand
  • Don’t connect the dots between tools, team, and process
  • They drop in a playbook that doesn’t match your team or customers

Scaling won’t come from hoping the team figures it out. It comes from clarity, structure, and a process that works for you.

Core offer

How we fix it

We don’t get stuck in endless strategizing.

We get to action fast.

1

Scan & Launch

We dive into your current sales setup. You’ll get instant clarity on what’s working, what’s blocking growth, and where deals fall through. We’ll fix low-hanging fruit on the spot and outline one simple campaign to drive revenue fast.

2
We Plan What Matters

We work with you (or your team) to map out what really moves the needle. Just a simple, custom sales plan based on real goals and priorities. Clear enough to act on. Flexible enough to evolve. Everyone knows what to focus on (and why).

3
Execute & accelerate

We put the plan into action with hands-on coaching and simple tools. Everything in your sales process will become one clear system so you and your team show up with confidence and close more deals.

4
Repeat & Scale

We lock in what’s working and make it repeatable and scalable. That means building simple sales rhythms, habits, and ownership into your team so things keep moving and your sales system keeps evolving with your growth goals.

Hi, my name is Julie, founder of Cloze.

I started in sales back in 2011, in the trenches of door-to-door selling. In an environment like that, strong processes and a culture of constant personal growth weren’t optional, they were everything.
We challenged each other daily to be better, sharper, more focused, and it made us love the game.

When I entered B2B, I noticed it lacked a lot of focus on both process and people. I saw lots of talent, but little rhythm, training, or confidence to sell with clarity. I created Cloze to bring back the magic of sales. Because when sales is done right, it doesn’t just grow revenue. It builds trust, lasting partnerships, momentum, and a team that loves what they do.

What others say


  • “The team was really impressed. They said it was much more valuable than what was offered by others on related subjects. I’m so glad I kept pushing for her internally! I saw the value she could bring, and now they do too!”


    Iffat Rose Gill
    Founder The Code to Change
  • Julie is one of the best sales people I know. She has inexhaustible energy and knows exactly how to attract and retain customers. Her enthusiasm is infectious and she always thinks a few steps ahead. I would like everyone to work with her. She immediately takes your team, your processes and your turnover to a higher level.
    Yvette Huitema
    Ex-CEO Respondenten.nl
  • “Very actionable advice and tangible take aways that everyone could use to literally grow their revenue! Much appreciated!”





    De Toekomstwinkel
    Initiative by Sparks Impact
  • What stands out immediately is how sharp she is: she asks exactly the right questions, the ones that sting a little (in a good way), and she very quickly sees where things are actually going wrong. No endless analysis, just straight to the core and translated into practical action.

    Within the first few weeks, she identified several bottlenecks we’d been overlooking for months. Thanks to those insights and her guidance, we made major progress in a short time, resulting in our best month ever.

    Beyond her expertise, Julie is simply someone you enjoy working with: grounded, committed, and someone who tells it like it is, without any unnecessary fluff.

    Niels Swinkels

    Co-founder Kopen aan de Costa